Miller Heiman’s EMEA Sales Performance Summit
Miller Heiman is continuously focused and committed to helping sales leaders achieve success in the ever changing and challenging s…
Channel Matters Blog
Execute Pragmatically
Have you ever been in meetings where people are pushing idealistic approaches for distribution? It often sounds like this…by doing this and that, instituting this rule and that rule, and putting these metrics in place, we’ll make the channel so productive. Wrong o’ says the pragmatist. Idealism is fine for visions and brainstorming, but…
Channel Blog
Channel Portal — four factors determine its success or failure
Every company selling through the channel should establish a portal. This portal is an extranet that enables a company to share information securely with channel partners. It often houses items such as sales presentations, competitive analysis, product information, price sheets, positioning documents, collateral, and much more. In order for t…
Channel Blog
Nonprofits & Corporate Partners: View the recorded webinar if you missed it!
I really enjoyed teaming up with the fine people at Artez Interactive last week for our co-branded webinar titled Nonprofits & Corporate Partners: Tips for Boosting Your Brand Through Their Social Media Channels. If you were not able to make it, you can click here and view the recording. Was an interesting session and special [...]
Partnership Marketing
Niche’ Products Require a Different Strategy
If you’re the channel marketer pushing niche’ products, while other channel marketers are pushing mass market products, the job can be difficult. Channel account managers (CAMs) and channel partners will likely view your products as too narrow focused and not worth their time. Can you blame them? As a result, it will be a real [...]
Channel Blog
YouTube has two types of Partnership Marketing Programs
I was checking out the YouTube Blog and stumbled across this video which features a couple of YouTube.com employees speaking about the different types of Partnerships they offer their users. It’s a great overview for how you can generate revenue by posting videos, should they become popular. I like the way YouTube.com is working harder [...]<...
Partnership Marketing
Build – Buy – Ally : A Breakthrough Business Model for the 21st Century
At the dawn of the 21st century globalisation has become more than a buzzword – it is now a real headache for organisations of all sizes. Specifically companies are facing two important life threatening issues. One is the relentless search by consumers for ever cheaper and more quality products and services and the other is [...]
Alliancebestpractice’s Weblog
For channel marketing, direct communication is key
Capturing and maintaining mindshare is critical when you don’t have an exclusive relationship with your channel partners. If you’re like me and work in a large company with a multi-layered sales organization, the hurdle is convincing your own salespeople why they should evangelize your offerings to the channel over other products. Here’s a …
Channel Blog
Find Partnership Jobs
