Author Archives

Treat Your Company-level Incentives like a Loyalty Rewards Program

You’ve probably got a wallet full of rewards cards tracking points for your favorite coffee, clothing, book purchases and more.  The..

April 2, 2012

How Agile Is Your Marketing?

I recently read an article that offers great insight into the fast changing world of marketing. Here, the author argues that the..

April 2, 2012

Tapping the benefits of a multi-channel approach

For most leading vendors, the issue is not direct sales or channel sales, it is successfully deploying and managing multiple rou…..

April 1, 2012

Effective Lead Generation Cold Calling

Ah, the dreaded lead generation cold call. Why is it that businesses and prospects alike cringe at hearing this phrase? For one reason or..

April 1, 2012

The Old Meets the New: YouTube partners up with Walt Disney

This should be interesting….The New York Times is reporting that YouTube is teaming up with Disney to make Disney content available..

April 1, 2012

Amazon Consulting’s Approach to a Unified Global Partner Program

by Diane Krakora – CEO In our previous blog post, we introduced Quest Software and its business partner needs. Unifying the channel..

April 1, 2012

The Ever Illusive ROI Versus ROE of Social Media for Channel Marketing

When working with clients on social media engagements, one of the questions we often get is: “What’s the ROI on this engagement?”..

April 1, 2012

SAP’s Cloud Strategy and Partner Ecosystem:

Can the Software Giant become Accessible, Flexible and Mobile? by Beth Vanni – Vice President At the recent SAP Influencer Summit, the..

April 1, 2012

Happy Earth Day! Lets see who’s truly green

To help cut through this year’s Earth Day greenwashing, we’d like to discuss two real sustainability movements in the channel: moving..

April 1, 2012

The Shake-up for 2012 – Make Revenue Happen

I wish I had the magic bullet to “make revenue happen” but the title really isn’t as misleading as you might think.  Transformation..

April 1, 2012
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