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Niche’ Products Require a Different Strategy

If you’re the channel marketer pushing niche’ products, while other channel marketers are pushing mass market products, the job can be..

May 17, 2012

YouTube has two types of Partnership Marketing Programs

I was checking out the YouTube Blog and stumbled across this video which features a couple of YouTube.com employees speaking about the..

May 17, 2012

Build – Buy – Ally : A Breakthrough Business Model for the 21st Century

At the dawn of the 21st century globalisation has become more than a buzzword – it is now a real headache for organisations of all..

May 17, 2012

For channel marketing, direct communication is key

Capturing and maintaining mindshare is critical when you don’t have an exclusive relationship with your channel partners.  If you’re..

May 16, 2012

How To Get Customers Through Business Partnerships

I’m happy to be co-presenting with John Follett from Demand Metric on the topic of How To Get Customers Through Business Partnerships..

May 16, 2012

Community Partnering for Small Business Success

… Small Business Alliances

May 16, 2012

Making Your Small Business Alliances Profitable

… Small Business Alliances

May 16, 2012

Setting a Market Share Goal and a Plan to Reach it

This article will walk you through the steps to determine market size, calculate current market share, establish a future market goal, and..

May 16, 2012

How to acquire the right Marketing Partners to drive successful customer acquisition and distribution

It’s not too late to sign up for my seminar on “How to acquire the right Marketing Partners to drive successful customer..

May 16, 2012

The Difference between Proactive and Reactive Networking

Most businessmen, CEOs and Business Development professionals would agree that networking (particularly when it leads to referrals) is a..

May 16, 2012
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