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Google Partnership

Snake Oil Sales: A Google Partnership in SEO Well, in a manner of speaking, there is such a thing as a Google partnership among some SEO..

May 17, 2012

Channel Portal — four factors determine its success or failure

Every company selling through the channel should establish a portal.  This portal is an extranet that enables a company to share..

May 17, 2012

Nonprofits & Corporate Partners: View the recorded webinar if you missed it!

I really enjoyed teaming up with the fine people at Artez Interactive last week for our co-branded webinar titled Nonprofits &..

May 17, 2012

Sell More, Spend Less

… Small Business Alliances

May 17, 2012

Three Activities for Small Business Alliance Success

… Small Business Alliances

May 17, 2012

Niche’ Products Require a Different Strategy

If you’re the channel marketer pushing niche’ products, while other channel marketers are pushing mass market products, the job can be..

May 17, 2012

YouTube has two types of Partnership Marketing Programs

I was checking out the YouTube Blog and stumbled across this video which features a couple of YouTube.com employees speaking about the..

May 17, 2012

Build – Buy – Ally : A Breakthrough Business Model for the 21st Century

At the dawn of the 21st century globalisation has become more than a buzzword – it is now a real headache for organisations of all..

May 17, 2012

For channel marketing, direct communication is key

Capturing and maintaining mindshare is critical when you don’t have an exclusive relationship with your channel partners.  If you’re..

May 16, 2012

How To Get Customers Through Business Partnerships

I’m happy to be co-presenting with John Follett from Demand Metric on the topic of How To Get Customers Through Business Partnerships..

May 16, 2012
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