Author Archives

The Design Language of Your CRM Solution, Part 2 – What a User Really Needs from CRM

In part one of this article we looked at the original design intent of many CRM systems, including Microsoft Dynamics CRM, whereby the..

September 19, 2012

3 Ways to Cause Sales Funnel Leakage (and How to Plug the Leaks)

  During the sales process, there are many ways to lose a lead within the sales funnel. These lost leads represent a large amount of..

September 19, 2012

Five Marketing Lessons from Fantasy Football

  Fantasty football and B2B marketing isn’t a comparison that immediately comes to mind.  However, the marketing lessons called..

September 19, 2012

The New Face of Business Data: Go Big and Go Cloud

There are few terms so hyped as "big data", having quietly crept up on "cloud computing" for a phrase frequently said..

September 18, 2012

8 Strategies For B2B Marketing Success

  We ran across this good ‘meaty’ article sharing B2B marketing strategies–both short -term goals and long-term..

September 18, 2012

How to Prepare for Data Integration Investments That Drive Business Value

When it comes to making critical business decisions, organizations have to combine current and historical data to recognize trends and..

September 18, 2012

Channel challenges and opportunities in 2013

Things are changing fast! Some vendors are making a lot of money and others are shedding staff. Sometimes the only difference betwee…..

September 18, 2012

The 7 Ps of Customer Retention Marketing

  We often focus our marketing strategies on new customer aquisition but what about existing customers?  They may be considered..

September 18, 2012

This Week in Microsoft Dynamics ERP Webcasts: Manufacturing, AP Automation Experts Weigh In

It’s been a busy fall for webcasts so far.  Hundreds of Dynamics users and professionals have joined us already..

September 17, 2012

Cloudy financials for the channel

Ian Moyse looks at the many different billing models used by cloud vendors and how these affect channel compensation and financials. Even..

September 17, 2012
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