Author Archives

How to acquire the right Marketing Partners to drive successful customer acquisition and distribution

It’s not too late to sign up for my seminar on “How to acquire the right Marketing Partners to drive successful customer..

May 16, 2012

The Difference between Proactive and Reactive Networking

Most businessmen, CEOs and Business Development professionals would agree that networking (particularly when it leads to referrals) is a..

May 16, 2012

Presenting Without Bullet Points

Have you ever sat through a presentation where someone reads the information on their slides?  If so, you’re in the majority.  Spitting..

May 15, 2012

CA Technologies Global Partner Program Steps Up Partner Enablement

CA Technologies steps up their channel partner enablement with with Global Partner Program. Channel partner communications, channel..

May 15, 2012

Starbucks partners with Yahoo! to create in-store digital network

Starbucks recently partnered with Yahoo! in the US and launched what they are calling a unique digital network in their 6,800 store..

May 15, 2012

Channel Partner Marketing Solutions

Article by Dandy Rockwell For many companies to succeed they need to build strong business partners or channels with other businesses...

May 15, 2012

How do you build an alliance balanced scorecard?

Alliance Best Practice (ABP) has been looking actively at the area of alliance metrics recently.  From our research with Chief Alliance..

May 15, 2012

In Bed With the Enemy–How to Successfully Partner With Your Competition

… Small Business Alliances

May 15, 2012

How channel marketers can add value when visiting partners and customers

Channel Marketers, do you ever struggle to find how you can add value when going on partner and customer visits?  If you’re in a..

May 15, 2012

Tridel & The Art Shoppe – Partnering to sell more condos

I recently came across a direct mail piece from Tridel advertising their latest luxury condo development called “The Republic of..

May 15, 2012
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