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The Debate Around Channel Marketing and Channel Sales

In a perfect, inbound world where demand is auto generated and leads are lining up at your virtual door, marketing and sales are 100%..

August 19, 2017

5 Ways to Create Newsletters that Better Engage Channel Partners

While we talk an awful lot about email-type communications being overwhelming and bombarding, we are huge fans of Newsletters. They are a..

August 12, 2017

Testimonials of Larraine Segil’s speaking engagements

STRATEGIC ALLIANCE CLASS‐Student Course Evaluations QUESTIONS TO STUDENTS: 1.  What are the strengths of the Professor or..

August 6, 2017

Channel Partner Marketing: Developing Partner-Facing Blogs

If you’re content strategy nerds (like us), you might agree, blogging to a Partner audience is fascinating. No, seriously, think about..

August 4, 2017

Partners ARE the Customer Experience

When we talk about digital transformation, so much about it is about the customer experience. At a recent ASAP Tech Partner Forum, Tiffany..

August 1, 2017

Channel Partner Marketing Strategy for Pay-Per-Click (PCC) Campaigns

There’s no shortage of arguments for and against paid vs. organic traffic. They both have advantages, associated costs, and expected..

July 28, 2017

Collaborating at the Speed of Digital Transformation

Recently I was invited to facilitate a roundtable/workshop at the June 7, 2017 ASAP Tech Partner Forum in Santa Clara, Calif., centered on..

July 25, 2017

3 Things Channel Partners Need from Their Vendors

The Channel has shifted significantly in the past few years. Channel Partners are working with multiple Vendors; end-users are driving..

July 22, 2017

#CMCtv Episode 15: Internet of Things and The Channel

Welcome back to another episode of #CMCtv. In this episode, we discuss Internet of Things (IoT) and the impact IoT has on Partners and The..

July 1, 2017

Twitter Privacy Policy Updates – What IT Vendors and Channel Partners Need to Know

As Twitter says, “You are what you Tweet.” Sad but true; more than one reputation has been built or destroyed in 140 characters or..

June 26, 2017
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