Channel Partner Marketing: Developing Partner-Facing Blogs

If you’re content strategy nerds (like us), you might agree, blogging to a Partner audience is fascinating. No, seriously, think about it. The typical reason B2B organizations publish blogs is two fold: Gain search rank. Provide relevant information that transforms prospects into customers. However, those reasons don’t jive with partner-faci…
Channel Maven Consulting

Microsoft Dynamics Partner Roundup: NAV go-live in IT support; Partner wins in citrus, bakery equipment; Enterprise VAR enters SMB

In this week’s Microsoft Dynamics Partner News Roundup:

  • Europlus Direct Optimizes Efficiency and Improves Customer Responsiveness with Microsoft Dynamics NAV
  • California Citrus Giant Chooses LINKFRESH ERP
  • AMF Bakery Systems Partners with Sikich to Implement Microsoft Dynamics 365 Enterprise
  • Microsoft Dynamics News

The sales funnel never worked: Measure sales velocity with Microsoft Power BI

A lot of people use the sales funnel that Microsoft gives you out of the box, and we pretend (as we have for decades) that everything’s great. But there are actually a lot of issues with that particular sales funnel chart (pictured below).

Microsoft Dynamics News aims its AI tech at sales productivity with Collage for Microsoft Dynamics 365’s has announced Collage for Dynamics 365, a new application using its Collage AI technology that collects and analyzes data from enterprise applications including SharePoint, Zendesk,…
Microsoft Dynamics News

New Microsoft FastTrack for Dynamics 365 services underscore focus on customer success

Microsoft has announced several new services for FastTrack for Dynamics 365, in the areas of customer engagement; and onboarding services for both Project Service Automation (PSA) and Field Service.

Training and education is at the core of FastTrack, both delivered by Microsoft. This hands-on approach underscores how Microsoft is shif…
Microsoft Dynamics News

Partner-to-Partner (P2P) success, Part 2: The York Group on revenue objectives, identifying Dynamics partners and selection criteria

In Part 1 of this series, The York Group President Harald Horgen described the risks of ISV-channel partner relationships, on both sides.

The rewards are there for strategic partners – but, they must do the math. Horgen suggests that the technology-oriented ISVs must put themselves in the partner’s place and ask, "How does this t…
Microsoft Dynamics News

Deployment methodologies, Part 4: Why Microsoft Dynamics partners go vertical

Following is the conclusion of a four-part exploration of deployment methodologies used by Microsoft Dynamics partners. Part 1 explores the promise of proprietary methodologies, Part 2 classic and modern project management, and Part 3, signs of project success.

Microsoft Dynamics News

Partner-to-Partner (P2P) success, Part 1: The York Group on managing expectations

Microsoft vigorously encouraged partner-to-partner (P2P) relationships at Inspire 2017 as a mechanism for building the Dynamics footprint worldwide. But in two sessions at Inspire, Harald Horgen made the startling claim that just 10 percent of ISV/reseller partnerships work, and asked "What other industry accepts a 90 percent failure rate?…
Microsoft Dynamics News

Partners ARE the Customer Experience

When we talk about digital transformation, so much about it is about the customer experience. At a recent ASAP Tech Partner Forum, Tiffany Bova from Salesforce cited an example of how as a consumer, you might order a Starbucks, from your Tesla, through Alexa. When you drive up to pick up your coffee……
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Microsoft partner foresees tech roadmap for IoT with Dynamics 365

The Internet of Things (IoT) has had fits and starts since the term was coined around 1999 to describe how machines in the supply chain, without human support, can capture data about things moving around the world. Even at that t…
Microsoft Dynamics News

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