Partnerwise

Niche’ Products Require a Different Strategy

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If you’re the channel marketer pushing niche’ products, while other channel marketers are pushing mass market products, the job can be difficult.  Channel account managers (CAMs) and channel partners will likely view your products as too narrow focused and not worth their time.  Can you blame them?  As a result, it will be a real [...]Channel Blog

YouTube has two types of Partnership Marketing Programs

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I was checking out the YouTube Blog and stumbled across this video which features a couple of YouTube.com employees speaking about the different types of Partnerships they offer their users. It’s a great overview for how you can generate revenue by posting videos, should they become popular. I like the way YouTube.com is working harder [...]<... Partnership Marketing

Build – Buy – Ally : A Breakthrough Business Model for the 21st Century

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At the dawn of the 21st century globalisation has become more than a buzzword – it is now a real headache for organisations of all sizes.  Specifically companies are facing two important life threatening issues.  One is the relentless search by consumers for ever cheaper and more quality products and services and the other is [...]...Alliancebestpractice’s Weblog

For channel marketing, direct communication is key

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Capturing and maintaining mindshare is critical when you don’t have an exclusive relationship with your channel partners.  If you’re like me and work in a large company with a multi-layered sales organization, the hurdle is convincing your own salespeople why they should evangelize your offerings to the channel over other products. Here’s a …
Channel Blog

How To Get Customers Through Business Partnerships

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I’m happy to be co-presenting with John Follett from Demand Metric on the topic of How To Get Customers Through Business Partnerships via a FREE WEBINAR in conjunction with the NFIB on Wednesday, June 30 at 12 PM ET. You can register for the event by clicking here. Here is a description for our Webinar: [...]Partnership Marketing

Community Partnering for Small Business Success

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Small Business Alliances

Making Your Small Business Alliances Profitable

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Small Business Alliances

Setting a Market Share Goal and a Plan to Reach it

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This article will walk you through the steps to determine market size, calculate current market share, establish a future market goal, and develop a plan to reach your goal. With the end game in mind, the first steps are to know your starting point and understand the gaps that may prevent you from reaching your [...]Channel Blog

How to acquire the right Marketing Partners to drive successful customer acquisition and distribution

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It’s not too late to sign up for my seminar on “How to acquire the right Marketing Partners to drive successful customer acquisition and distribution for your brand and products” which I will be giving tomorrow in downtown Toronto. You want to Partner with other brands, yet which ones should you be going after? Do [...]Partnership Marketing

The Difference between Proactive and Reactive Networking

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Most businessmen, CEOs and Business Development professionals would agree that networking (particularly when it leads to referrals) is a great way to build a business.  The problem is how do you do it cost effectively?  In many cases this means proactively to a process rather than reactively waiting for it to happen?  This question came [...]Alliancebestpractice’s Weblog

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