You’ve probably got a wallet full of rewards cards tracking points for your favorite coffee, clothing, book purchases and more. The concept of offering rewards in exchange for business isn’t new. But most manufacturers have failed to make the leap in logic that running a loyalty program (rewards to individuals) is not all that different [….
I recently read an article that offers great insight into the fast changing world of marketing. Here, the author argues that the distinctive trait of winning marketing functions will be their focus. It’s easy to see why. Marketing strategies are nowadays changing at an ADHD pace, in part due to all the “shiny objects” that are [….
Achieve Market Leadership
For most leading vendors, the issue is not direct sales or channel sales, it is successfully deploying and managing multiple rou…
Channel Matters Blog
Ah, the dreaded lead generation cold call. Why is it that businesses and prospects alike cringe at hearing this phrase? For one reason or another, it is often perceived as a negative selling technique in lead generation that doesn’t seem to be a glamorous as other forms of selling. However, cold calling is very important [...]…
Lead Generation Blog
This should be interesting….The New York Times is reporting that YouTube is teaming up with Disney to make Disney content available on its popular video engine. The new ‘family friendly video channel’ will include current Disney original series and user-created content as well as original content. Why is Disney doing this? LetR…
by Diane Krakora – CEO In our previous blog post, we introduced Quest Software and its business partner needs. Unifying the channel program for Quest and its partner community became a vital corporate priority. Quest engaged Amazon Consulting to help build collaboration with industry partners, increase opportunities for partners to grow sales and…
Ecosystem Partnering from Amazon Consulting
Can the Software Giant become Accessible, Flexible and Mobile? by Beth Vanni – Vice President At the recent SAP Influencer Summit, the software giant came out swinging around their ability to extend their market dominance in applications to the cloud arena. But can their approach to partnering be part of that new religion and give [...]Ecosystem Partnering from Amazon Consulting
To help cut through this year’s Earth Day greenwashing, we’d like to discuss two real sustainability movements in the channel: moving to the (green) cloud and supply-side sustainability….
Channel Maven Consulting
I wish I had the magic bullet to “make revenue happen” but the title really isn’t as misleading as you might think. Transformation is rampant in the channel now as both vendors and partners try to adjust to the impact of cloud and services on the channel. As transactional, materials and goods-oriented business models give [...]…