Join the Thought Leaders in Corporate Governance

The 7th Annual USC Corporate Governance Summit brings together thought leaders from industry and academia from throughout the United States. Directors and officers of America’s leading organizations will find USC’s program practical, thorough, and a great value. The Summit teams USC with Resources Global Professionals, Union Bank, Aon C…

ORACLE OPEN WORLD Painted the Town Red!

There was no question, Oracle descended upon The Moscone Center and all of San Francisco last week. The Channel Maven team was thrilled to be a part of the event with our Social Media Rally Station™. The Social Media Rally Station™ is a great opportunity to help partners optimize their online presence and help vendors expand [...]

Channel Maven Consulting

Microsoft Dynamics CRM 2011 Update Rollup 11 Readied on Heels of UR 10

close on the heels of Microsoft
Dynamics CRM 2011 Update Rollup 10, Microsoft is set to release Update
Rollup 11 on Thursday, October 11.

Rollup 11 features include:

  • Increased support for
    Windows 8/Internet Explorer 10/Office 2013 Preview compatibility
  • More performance and
    Microsoft Dynamics News

The Partner Perspective: Assessing the Microsoft Dynamics NAV 2013 Launch, Part 1: Reading the Customer and Prospect Response

With the release
of Microsoft Dynamics NAV 2013 and its array of new and improved facets,
from licensing
to architecture to features to interface, value-added resellers (VARs) are
beginning to gain a more realistic sense of how the new product will play in the
Dynamics ERP ecosystem and in the broader business software market.

From tal…
Microsoft Dynamics News

How to Prepare for Windows 8

A couple of months ago, I published an online guide for partners to help you prepare for all of the product releases we have planned this year. That post has been updated a couple of times as we passed launch milestones for Windows Server 2012 and Visual Studio 2012 in September. Many partners have asked me whether there was a similar guide spec…
Microsoft U.S. Partner Team

Partnering with Precision: Product Launch Prep for Partners

A blog series for U.S. partners by Jenni Flinders, Microsoft U.S. Vice President, Partner Strategy and Programs.

JenniFlindersMicrosoft U.S. Partner Team

The Partner Perspective: Assessing the Microsoft Dynamics NAV 2013 Launch, Part 2: What Will Perpetual Licensing Bring?

While partners say they are sensing strong
enthusiasm toward Microsoft
Dynamics NAV 2013, as described in part
one of this series, how will that translate into sales?

Considering the vastly different licensing approach
with its bent toward driving
volume in the heart of the SMB market, value added resellers (VARs) will find
Microsoft Dynamics News

Microsoft Dynamics Partner Roundup: AX Cloud Trials; CRM Win, Hire; New Master VAR Affiliate

In this week’s Microsoft Dynamics partner news

  • myERPcloud Announces
    Strategic Microsoft Dynamics AX Cloud ERP Software Solutions;
  • McCarthy Building Companies Inc.
    Selects Sonoma Partners for Microsoft Dynamics CRM Deployment;
  • PowerObjects Adds CRM
    Industry Veteran to its Dallas Team<... Microsoft Dynamics News

CReativeMages Win Apps Challenge Showdown with Partner Management App on Windows 8, Dynamics CRM, Azure

A lack of sleep, Las Vegas and an opportunity to win clients
- along with a nice crystal trophy– was just what was needed to inspire what
could become the next great Microsoft Dynamics CRM applications.

This week’s Extreme CRM 2012 Las Vegas held an "Apps
Challenge Showdown" to try to inspire the young, and sleep-deprived, t…
Microsoft Dynamics News

Small Business Marketing With Groupon

For those of you not familiar with Groupon, the company sends daily coupons of local businesses to its members by email. Members who buy a coupon typically get 50% to 70% off on a product/service.

Taking a quick look at their offering and comparing it to marketing partnerships (MPs) you can find some slight differences. For example, Groupon members who pay for a coupon worth $ 100 in the store, may buy it for $ 30-$ 50. In a marketing partnership (MP) on the other hand you don’t have to give any discounts. And if you do, $ 10-$ 20 off is more than enough on a $ 100 product/service.

If a Groupon member pays $ 50 for a coupon, assume that Groupon splits the proceeds leaving the business owner with about $ 25. In a MP you don’t have to pay anyone if you don’t want to.

The good thing about Groupon is that they can deliver a lot of customers to your door step. However, it’s possible that most of them won’t be your ideal/target customers, won’t spend more than the value of the coupon and won’t become a repeat customer. In a MP the majority of customers delivered to your door will be your target customers.

A side effect of Groupon is that it may harm your brand due to heavy discounting. A MP on the other hand will strengthen your brand and market share.

Let’s take a retail clothing store for example. And let’s say you’re the owner and want to promote a $ 100 jacket. Assuming Groupon sells the coupon for the jacket for $ 50 that leaves you with $ 25 per coupon purchased.

So, if 1000 people buy the coupon, that’s $ 25,000 for you.

Now, let’s say people buy not only the jacket but also spend an additional 20 dollars in your store. That’d be another 1000 x $ 20 = $ 20,000 dollars for you. So you end up with $ 25,000 + $ 20,000 = $ 45,000.

Assuming that the jacket cost $ 45 to procure, you just broke even.

But what if your customers spend only an additional 10 dollars in your store?

You’d lose $ 10,000.

What if 50% of the customers are existing customers?

You’d unfortunately cut into your own profits.

Another question to consider: How many new repeat customers will you get? The point is, you’ll only know the answers after you’ve spent the money. That’s why Groupon falls under the more risky methods of small business marketing.

In case of marketing partnerships you don’t have to spend any money if you don’t want to. That’s why it’s less risky in terms of small business marketing.

In conclusion, Groupon may work well for certain businesses who do the math. It all depends on a few “little numbers”.

Marlene Dewitte makes it easy for small business owners to attract more buyers. For more income producing tips read the article about small business marketing.

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