The Shake-up for 2012 – Make Revenue Happen

I wish I had the magic bullet to “make revenue happen” but the title really isn’t as misleading as you might think.  Transformation is rampant in the channel now as both vendors and partners try to adjust to the impact of cloud and services on the channel.  As transactional, materials and goods-oriented business models give [...]…
hawkeyeChannel Blog

Speaker advocates for local alliances

“Partnering is something every individual and business has to do nowadays,” Segil told a group of 40 at the Tea Gardens on Bouquet Canyon Road on Wednesday afternoon. “Very few organizations, small or large, can do it themselves.”

Segil was the guest speaker at the fourth Lunch Mob, a monthly Santa Clarita education and networking group cr…

Working Magic in the Channel

The first day of Channel Focus North America with Channel Focus Latin America has concluded and it was a very full day of insightful presentations and workshops. Baptie &Company arranged some surprise entertainment during dinner this evening: a table-side magician.  The magic act was an apropos choice to conclude the day given that many of [….
hawkeyeChannel Blog

Announcing first Pepperdine Larraine Segil Scholarship winner 2012

This week Larraine Segil gave the first Larraine Segil Award for Alliance Competency at the Graziadio School of Business at Pepperdine University in Los Angeles to Linda LoRe, former CEO of Giorgio’s of Beverly Hills, and Fredericks of Hollywood who is a candidate for the Presidential Key Executive MBA program, the same program that Larraine [……

Want the deal? Push for it.

No deal is the only deal you can do. No potential partner is the only one that fits. When negotiating a partnership, patience is key, but too much can be a bad thing. Continue reading
Shawn Yeager + Co.

Infusing Marketing and Sales with Engagement Energy

Engaging buyers is key.  Interesting techniques based on findings from a collection of psychologists and neuroscientists who study ways to stimulate the brain.  Adding ‘engagement energy’ may be the secret sauce to creating more compelling custom content and communications.    These 10 engagement energy boosters are worth looking at. Are …
Achieve Market Leadership

What is lead development?

From prospecting, to lead nurturing and eventually to closed business, lead development is managing the prospect throughout the entire lead process. In telesales lead generation it starts at contacting a prospect database and talking to decision makers to uncover lead criteria to determine if a business need exists. It is also includes a database c…
Lead Generation Blog

Identifying joint revenue growth areas is essential

Identifying joint revenue growth areas is essential

As a channel manager, you are expected to help your channel partner come up with more places and more ways to sell your compa…
Channel Matters Blog

Creating Sustainable Ongoing Communities with Tweetchats

If you have never organized a tweetchat, yet alone heard of them, this article is a great starting point to utilizing this powerful interactive marketing channel. Tweetchats work for most industries and topics and as much for B2B as B2C Read Creating Expert Communities with Tweetchats here…
Achieve Market Leadership

My Talk at Gamercamp Lv3

I had the pleasure of delivering a talk to a great group of independent game designers and developers at this year’s Gamercamp on the subject of building a business from a passion for indie games. Continue reading
Shawn Yeager + Co.

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