Partnerwise

How Agile Is Your Marketing?

I recently read an article that offers great insight into the fast changing world of marketing. Here, the author argues that the distinctive trait of winning marketing functions will be their focus. It’s easy to see why. Marketing strategies are nowadays changing at an ADHD pace, in part due to all the “shiny objects” that are [….
Achieve Market Leadership

Tapping the benefits of a multi-channel approach

Tapping the benefits of a multi-channel approach

For most leading vendors, the issue is not direct sales or channel sales, it is successfully deploying and managing multiple rou…
Channel Matters Blog

Effective Lead Generation Cold Calling

Ah, the dreaded lead generation cold call. Why is it that businesses and prospects alike cringe at hearing this phrase? For one reason or another, it is often perceived as a negative selling technique in lead generation that doesn’t seem to be a glamorous as other forms of selling. However, cold calling is very important [...]…
Lead Generation Blog

The Old Meets the New: YouTube partners up with Walt Disney

This should be interesting….The New York Times is reporting that YouTube is teaming up with Disney to make Disney content available on its popular video engine. The new ‘family friendly video channel’ will include current Disney original series and user-created content as well as original content. Why is Disney doing this? LetR…
Partnership Marketing

Amazon Consulting’s Approach to a Unified Global Partner Program

by Diane Krakora – CEO In our previous blog post, we introduced Quest Software and its business partner needs. Unifying the channel program for Quest and its partner community became a vital corporate priority. Quest engaged Amazon Consulting to help build collaboration with industry partners, increase opportunities for partners to grow sales and…
Ecosystem Partnering from Amazon Consulting

The Ever Illusive ROI Versus ROE of Social Media for Channel Marketing

When working with clients on social media engagements, one of the questions we often get is: “What’s the ROI on this engagement?” This question is a challenging one to answer. While we are certain that vendors and solution providers alike are going to get more interaction with partners and prospective clients by investing in a [...]…
Channel Maven Consulting

SAP’s Cloud Strategy and Partner Ecosystem:

Can the Software Giant become Accessible, Flexible and Mobile? by Beth Vanni – Vice President At the recent SAP Influencer Summit, the software giant came out swinging around their ability to extend their market dominance in applications to the cloud arena. But can their approach to partnering be part of that new religion and give [...]...
<a target=Ecosystem Partnering from Amazon Consulting

Happy Earth Day! Lets see who’s truly green

To help cut through this year’s Earth Day greenwashing, we’d like to discuss two real sustainability movements in the channel: moving to the (green) cloud and supply-side sustainability….
Channel Maven Consulting

The Shake-up for 2012 – Make Revenue Happen

I wish I had the magic bullet to “make revenue happen” but the title really isn’t as misleading as you might think.  Transformation is rampant in the channel now as both vendors and partners try to adjust to the impact of cloud and services on the channel.  As transactional, materials and goods-oriented business models give [...]…
hawkeyeChannel Blog

Speaker advocates for local alliances

“Partnering is something every individual and business has to do nowadays,” Segil told a group of 40 at the Tea Gardens on Bouquet Canyon Road on Wednesday afternoon. “Very few organizations, small or large, can do it themselves.”

Segil was the guest speaker at the fourth Lunch Mob, a monthly Santa Clarita education and networking group cr…
LARRAINE SEGIL

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