With over 140 sessions planned, AXUG Summit 2012 attendees will have a range
of topics to choose from to match their interests. But with only about 25 percent of members on
Microsoft Dynamics AX 2012 so far, the event has to find a balance between the
latest and greatest, including the upcoming AX 2012 R2 release, and offering information
Microsoft Dynamics News
In Microsoft’s annual partner awards, PowerObjects took home the
2012 Microsoft Dynamics CRM Partner of the Year award. Founded in 2007, the company has been growing
quickly over the last two years, with more expected expansion expected this
With just 100 employees, the Minneapolis-based company is not
the largest Dynamics C…
Microsoft Dynamics News
To make the best of your interactive marketing strategy, a few pairings are in order. For example, you wouldn’t tweet without using bit.ly, would you? Use this post as a checklist and let us know if you can think of more pairings! Check out 10 Marketing Pairings That Go Together Like a Steamy Summer Romance…
Achieve Market Leadership
You know the value your partner network brings to your business, but how do you market “to” and “through” this network? In this 30-minute webinar we’ll show you how! Heather K. Margolis of Channel Maven Consulting will guide partner facing channel professionals such as channel account managers and field marketing managers through commo…
Channel Maven Consulting
Channel Enablers is seeking an experienced telephone based business development specialist based in North America.
The successful ca…
Channel Matters Blog
Looking into which should weigh more into your marketing mix? Here are some nuggets from an interesting article we read recently: “Inbound marketing costs 62% less per lead than outbound marketing. 57% of businesses have acquired customers through their company blog and 42% through Twitter.” Check out the complete article here…
Achieve Market Leadership
Do you promote yourself as offering prompt, reliable and quality service?
Of course none of us promote ourselves as anything less, and equally we strive to provide this level of service all the time.
So what happens when you take your networking to the next level, and start to offer referrals, or even establish partnerships or alliances for certain activities?
Whatever you do at this point creates significant impact on your business and personal reputation potentially positive and also potentially negative.
One of the successes of Global Business and Development Solutions (globizdev.com [http://www.globizdev.com]) is not just that we are an alliance spanning Australia, South Africa, UK and the USA. Rather, our success results because we share like values, and each commit to providing the same level of service, whether individually sourced, referred, or a shared client.
I am using the word partner loosely as a catch all for someone we refer business to/from, someone we collaborate on a project with, someone we join market and so on.
Regardless – choosing the right partner is critical.
So how do I choose the right partner?
At some point depending on the level of activity you enter, it could be important to get specialist legal, due diligence and other financial advice which is beyond the scope of this article. Some key principles I have followed to successfully establish partnerships and alliances include:
Looking for organisations and individuals who share the same values as you
Ensuring you enter the arrangement with their success in mind, not just yours
Being prepared to not lead every initiative
Looking for partners with complementary products and services
Identifying gaps in your own knowledge, skills and experiences and seeking partners to fill these
Not expecting overnight success
Being prepared to foster a long-term mutually beneficial arrangement
Will following these steps guarantee success and remove all potential for conflict?
However, following these steps is core in demonstrating a genuine desire to work with others, to support each other in growth and development.
Remember, too, that establishing such arrangements is likely to be just one element of an overall sales and marketing plan for you or your organisation. Even if you have an excellent partner, or partners, marketing efforts individually and collectively remain important.
I you are an independent professional, or a small service organisation, you might benefit from the Free Marketing Plan Workbook from Action Plan Marketing, which you can download from globizdev.com on the Additional Resources page.
I have found enormous personal and business benefits from establishing quality partnerships, and I hope you enjoy similar successes.
Mel Dunn is Managing Director of Global Business and Development Solutions, which works with individuals and organisations that are committed to business success and the success of others. We work globally and locally and focus on providing sustainable solutions for our clients.
We offer a range of services including:
Proposal and tender development
Research and strategy development
Quality review of submissions
Market entry support
Content is increasingly accessed via a mobile device. As this recent article we read explains, “mobile is more than just a content delivery/distribution channel; it’s becoming a platform in its own right”. New content models need to be built from the ground up and designed to take into account the restrictions and added opportunities …
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In this week’s Microsoft Dynamics partner news
Article by Mark
Best Practices for Partner Management on Channel Partners – Computers – Software
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Establishing channel partner approach like channel partner programs is actually a challenge specifically for channel managers. Striking the right balance between profit and sharing margins, right application of technologies, stopping conflicts between partners are the entire job needs put on managers. Executing the best methods is clearly essential. Although the online world altered the landscape of channel partnership forever, there is certainly no want to disregard regular concepts. They can, in fact be combined to form a better hybrid of strategies that takes all the positive rewards from conventional and modern channel strategies. On the internet Channel programs’ are launched commonly using a partner portal to boot. Partner portals are internet sites typically created by a third party or an in-house net development team for the vendor. The vendor’s channel partners will then be supply with log-in credentials to supply limited access for the website exactly where they can create up their profile, submit offers and create reports. Partners are going to be free to access marketing and advertising resources and update their accounts but the restricted access means they are forbidden to see other channel partner’s account to prevent channel conflict Branding One of the most significant points that separate a potentially unsuccessful business from a potentially prosperous one particular is branding. There is certainly nothing at all like brand loyalty when it comes to small business longevity. Vendors aren’t the only entity to become concerned about this. In the case of Radio Shack for instance, clients have been flocking to its relatively new competitor Greatest Invest in as a result of the quality of service and product they give. Radio Shack is now in danger of a acquire out just after they fail to entice shoppers back to their stores. This really is simply because buyers learned to associate, best products, prices and service with Best Obtain. How critical is branding to channel partner strategy? Pretty. Communication Communication is the foundation of a powerful and trusting relationship. This consists of channel partner-vendor-customer relationship. Vendors have to check in with their channel partners on a regular basis to ensure that they are working to sell their product. Difficulties that may inevitably come up should be addressed as soon as you possibly can to stay away from producing factors worse. Rewards Financial incentives are crucial in ensuring channel partner loyalty simply because at the end in the day, partners also have firms that need to have revenue to survive and grow. Cisco for instance shares pretty much 90% of their revenue to their partners as stated in their channel partner plan. Their incentives need to be offered consistently, not merely to be fair but in addition to motivate them to sell more of the vendor’s item. Recruitment Bringing in partners that do not have the encounter and training in selling a vendor’s product is a bad channel partner technique. Vendors or channel managers need to match the product with the proper distributor to maximize selling possible. This is especially correct for vertical products or high-value merchandise with very certain niches. An item for example Chinese social networking internet site for example has a niche industry along with a channel manager should opt for a partner in China or who’s familiar with the culture to sell the product. Partner techniques usually are not a matter of hit and miss. It really is about having a structured program of action to harness success for both the vendor and the channel partners.
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