Channels employing cloud

Channels employing cloud

2012 is rumored as the tipping point for cloud. For the last four to five years, we have heard that cloud (Internet-delivered solutions) is about to go …
Channel Matters Blog

The Cloud Era of Channel Success: Is Your Organization Partner-Ready?

by Diane Krakora – CEO At the recent Channel Cloud Summit event, Diane Ruth, Executive Director of Business Development at Boomi (the Saas integration leader that was recently purchased by Dell), discussed their strategy for success with partners. Ruth’s first point was vendors can increase their flexibility by aligning their go-to-market model…
Ecosystem Partnering from Amazon Consulting

Cutting Through the Social Media Noise

Almost five years ago when I joined Twitter, I found it to be a pretty useful communication tool even in B2B. I remember trying to find someone at a specific prospect, tweeting out to my followers and ending up on the phone with the exact right person within 24 hours. Since then we actually became [...]…
Channel Maven Consulting

Channels and customer communication

Channels and customer communication

Perhaps, like me, you expect excellent customer service and excellent subsequent follow up service which includes ongoing communication. Serv…
Channel Matters Blog

Lead Nurturing: Stay Top-of-Mind with Email Marketing

In what ways do you keep in touch with prospects and customers? Many businesses use social media, telesales, trade shows and other events to execute “touch the customer” activities, but what about email marketing? Email marketing is a great way to conduct a lead nurturing campaign. A big part of a successful marketing strategy is [...]…
Lead Generation Blog

Who Owns Your Future?

It’s increasingly difficult to produce examples of software or services companies that will escape a shift to — or at least a major embrace of — cloud computing. With this shift comes new business models, new channels, new products and services; in short, change and lots of it. How you navigate this change will define the future of your busin…
Shawn Yeager + Co.

Larraine at Corporate Directors program

Larraine at Corporate Directors program of Dec 7 2011 in La Jolla CA…

Treat Your Company-level Incentives like a Loyalty Rewards Program

You’ve probably got a wallet full of rewards cards tracking points for your favorite coffee, clothing, book purchases and more.  The concept of offering rewards in exchange for business isn’t new.  But most manufacturers have failed to make the leap in logic that running a loyalty program (rewards to individuals) is not all that different [….
hawkeyeChannel Blog

How Agile Is Your Marketing?

I recently read an article that offers great insight into the fast changing world of marketing. Here, the author argues that the distinctive trait of winning marketing functions will be their focus. It’s easy to see why. Marketing strategies are nowadays changing at an ADHD pace, in part due to all the “shiny objects” that are [….
Achieve Market Leadership

Tapping the benefits of a multi-channel approach

Tapping the benefits of a multi-channel approach

For most leading vendors, the issue is not direct sales or channel sales, it is successfully deploying and managing multiple rou…
Channel Matters Blog

Page 435 of 437« First...102030...433434435436437

Find Partnership Jobs