Partnerwise

Messaging, Easy to Screw Up and Hard to Perfect

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Selling through the channel to customers you don’t interface with directly is a challenge. Why? Because you rely on distributors, resellers, VARs, or DMRs to educate customers on your behalf and to help them make a buying decision. Put yourself in a channel salesperson’s shoes. Consider how many different products they have to sell and [...]Channel Blog

GAP Canada wants you to support their non-profit partners

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The GAP recently launched their new e-commerce website in Canada and is now pushing online subscribers of their email coupon alerts to enjoy 30% off between November 11th – 14th and is promoting that during this event, they will give 5% of what you spend to their non-profit partners. The list includes Boys and Girls [...]Partnership Marketing

Breaking the Glass Ceiling – Past Appearance

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Special Guest Speakers “Breaking the Glass Ceiling: How a J.D. and an M.B.A. Helped Two Women Become CEOs” Two highly successful business leaders who are trailblazers in their fields, Larraine Segil and Joan Herman, will share how they applied their J.D. and M.B.A. training in building their careers key issues students should consider w…
LARRAINE SEGIL

Having trouble accessing your partner’s saleforce?

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It’s Friday night, the kids are in bed, and I’m watching Diner’s, Drive-ins, and Dives while I bang out this new blog.  My purpose this time is to share with you a valuable lesson I learned at a partner’s sales conference in Vegas.  During my outbound flight I happened to be sitting next to a [...]Channel Blog

Conflict Management in Alliance Development

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Small Business Alliances

Co-Branded Ads – A new trend?

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I’ve been noticing more and more that brands are partnering with clients, suppliers and partners to co-brand their ads. It’s a great way for brands to demonstrate the strengths behind their proposition and almost creates a new identity for them. Some good examples are the ads by GE Capital and Bobcat as well as the [...]Partnership Marketing

How do you execute on alliance best practices?

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From the first day that I started my business (Alliance Best Practice) this has been the question most often asked by alliance professionals. Indeed it is actually the reason I started my business in the first place! Way back in 2002 I launched ASAP (The Association of Strategic Alliance Professionals) in Europe. Well I say [...]Alliancebestpractice’s Weblog

Loyalty Alliance Style

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Small Business Alliances

Innovative way to promote products/services/grow your channel

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You’ve asked me for simple and cost effective ways to assist your company and your partners to promote products and services.
Just came across an innovative product that allows a company to turn every email into a powerful marketing platform. With “glooqpro,” companies have centralized control of banners and text ads placed on employees email…
Pancer Channel Solutions

The Basics of a Marketing Partnership

Article by Kaye Z. Marks

Marketing partnerships are getting more and more popular, and why not? They can be great money-saving, sales-producing relationships. Less costs + higher sales = marketing partnership. That

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