You are a B2B company, do you use Facebook?

From a lead generation standpoint, Facebook and other social media sites can be a great avenue to reach and connect with prospects. Businesses are constantly being told to use social media to help with branding and sales efforts, but inquiring minds want to know, does Facebook actually help to drive business? Facebook by far is [...]…
Lead Generation Blog

Channel cloud computing

Channel cloud computing

Resellers are heard to voice, ‘show me the money’ when it comes to cloud and vendors need to do a better job of mentoring their channels…
Channel Matters Blog

My Resellers Don’t Sell Enough

My Resellers Don't Sell Enough

A common complaint we hear from our clients is that their channel isn’t selling enough for them to meet their ever increasing targets. When rese…
Channel Matters Blog

For Niche Distributors, the Future is Cloudy

By Kevin Fox, Consultant Many vendors are unclear what role, if any, distributors may play in their cloud strategy. As for niche technology distributors, the future is even more unclear.  Behemoths the likes of Avnet, Ingram and Tech Data are scrambling to claim a piece of the pie. Who can blame them? IT spending is projected to grow [...]Ecosystem Partnering from Amazon Consulting

5 Steps to Building a Successful Channel Program in the Cloud

by Diane Krakora – CEO Ron Huddleston, SVP ISV Alliances at spoke at the Cloud Channel Summit event a couple weeks ago. He stressed the channel is not shifting to a cloud platform as fast as the market and that channels are missing out on massive opportunities. Huddleston outlined his five steps vendors should [...]Ecosystem Partnering from Amazon Consulting

Building Successful Channel Programs

In this short eBook, we talk about building a competitive channel program in today’s crowded environment. DOWNLOAD NOW!…
Channel Maven Consulting

Reasons to Outsource Inquiry Management

More often than not, inquiry management activities carve out a large portion of time from sales taking their attention away from closing deals. Sales may quickly become overwhelmed by having to work a large database of contacts in order to find the most qualified prospects, let alone having to manage all of the emails and [...]…
Lead Generation Blog

Are Your Facebook Fans More Likely to Purchase Your Products Or Services?

In a recent article, Forrester took another shot at tying Facebook fanbases to consumer activity and the numbers are worth a look. The last question and probably the most significant one is that of causality. What’s your take on the issue? Is Facebook marketing directly related to increased sales? Read the full article here  …
Achieve Market Leadership

Marketing Automation Must-Dos

Many marketers have turned to marketing automation to help achieve loftier goals while still being down a player or two. We found an interesting article with 5 tips on kicking your demand generation into gear: Build a welcome campaign Automate your webinars Run a lead-scoring program Send Sales website visitor reports Run a data-cleansing program …
Achieve Market Leadership

Life at Apple after Steve Jobs

Will channels ever hold its own for investment and innovation? Beth Vanni – Vice President Apple stands at a crossroads. They are the only major IT vendor that has it all – the cool computing devices, the operating system, and the server and storage technology to run the backoffice. Their thriving community of ISVs and [...]Ecosystem Partnering from Amazon Consulting

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